With 400 brands spanning 14 categories of home, personal care, and foods products, no other company touches so many people’s lives in as many different ways as Unilever, whose products are chosen 160 million times a day, every day, around the world.
For this brand, consistency is vital as it communicates not just familiarity but trust and authenticity – especially important in regions where brand counterfeiting and product adulteration are common.
The key challenge for Unilever was to overcome the obstacles created by the disparate processes and systems used by its operations in different parts of the world. Achieving brand consistency, speed to market and superior quality required global workflow harmonization. Unilever identified five key goals worldwide for a SaaS graphics management technology solution:
Introduce common business practices across the region
- Identify/report inefficiencies in the process
- Deploy an improved process for increased speed to market
- Reduce errors in artwork management
- Achieve a single global organization
The challenge called for technology that could unify all Unilever workflow participants – design agencies, premedia companies and printers – with Unilever across all regions for all Unilever brands. This would provide complete transparency into the process and full accountability.
Unilever also needed to be able to assign task ownership to key individuals at all stages, from design brief through print run. This would help identify bottlenecks and inefficiencies and would also pinpoint areas where resource-shifting might be required.