There is a lot riding on the artwork and labeling process for companies trying be successful in today’s fast-moving global marketplace. And getting the process right means having the best software to manage complex information effectively. Whether you manage brands at a pharma or consumer products company, connecting your Product Lifecycle Management system (PLM) with a Brand Lifecycle Management system (BLM) creates dramatic advantages.
That’s why companies are increasingly turning to world class software as a service (SaaS) options that allow information to flow automatically and efficiently between systems. Tapping into a SaaS provider with this capability helps you save valuable time on tedious keystroke entry and the delays that accompany such manual efforts. And today there are companies that are so adept at incorporating a BLM into your PLM that it can be done without a disruptive hiccups and complications.
So why exactly does your PLM system need a BLM? PLM systems are not designed to handle the routing and collaborative development of graphics and artwork for marketing materials. A BLM is dramatically faster at handing artwork creation and approvals than a manual process, saving time and effort. And if you add the fact that a BLM decreases the possibility of a recall due to labeling errors or your company not living up to regulatory requirements, we’re guessing it can help you save on missed sleep too.
Think of it this way: a BLM works symbiotically with your PLM system to handle projects that your PLM wasn’t built for. This will give you the ability to share large, digital, graphics files, to multiple people for approval.
Graphics management is no easy feat. Keeping track of your tasks with your PLM can be tricky and if you’re not paying attention they tend to disappear altogether. With its fully integrated suite of web-based enterprise software solutions, a BLM can track the artwork development part of the process for you so that it doesn’t end up going off course or seemingly evaporating into thin air.
