Good work habits help organizations of all shapes and sizes. A company’s business process is a critical part of its identity and intellectual property, yet many companies struggle to enforce processes in objective, repeatable ways across departments and continents.
Nir Eyal, founder of Product Hunt, recently published a book about technology’s role in supporting habit formation. He says: “I believe the trinity of access, data and speed presents unprecedented opportunities to create positive habits.”
What could this mean for Artwork Management? What do positive habits have to do with artwork approval automation?
Software codifies and standardizes good execution habits by automating workflows, tracking actions, associating related data and structuring approvals. This helps teams sustain best practices, making them more organized, efficient and productive, and revealing this information in dashboards for leaders. The widespread use of software like Salesforce.com to help sales teams manage complexity and PLM systems help schedule the front end of innovation shows that there is great need for support in these areas.
Packaging professionals and marketers can also benefit from a solution designed specifically for their unique and complex needs. Such a system enables all approvers (yes, even Legal) involved in the process to establish and maintain good habits like these:
- Examine supporting documents directly beside the artwork being approved in one view, so you can check claims and facts against authoritative sources.
- Automatically compare and highlight the pixel differences between two artworks, so you can see exactly what has changed.
- Consider other approvers’ comments, updated in real-time, all in one place. (Not in separate comments on a PDF or in an email thread.)
- Know exactly who said what in the comments, along with a timestamp, so you can understand and trace every remark.
- Keep everyone’s annotations straight, including the ability to comment on a comment.
The habits formed are the benefits. They can be automated with the right software.
Without capabilities like these, without the clarity or accountability for comments, without assurance of having the most up-to-date asset, without all the information necessary and available at the right moment, decision-making quality can erode and processes can get sluggish. This can result in expensive, brand-destructive product recalls, or worse.
When a platform that combines data, access and speed enables these good habits, you can be certain your team will make better decisions faster. Value-seeking, world-class organizations are turning to software partners to empower their processes and enable good habits for their employees, and these companies are reaping rewards of better, faster business decisions. As Mr. Eyal notes, “Companies increasingly find that their economic value is a function of the strength of the habits they create.”
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