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Private labels are seemingly everywhere, and for good reason: they’re popular - so much so that some large retailers have reported private label accounts for as much as 50% of their business. 

What accounts for the big numbers?

To a great extent, private labels have been able to gain a foothold and grow their market share by practicing the same tenets to which national brands have pledged allegiance for years. Two of the big trends include: 


  • Distinguish your brand position
  • Drive innovation

To learn more about these trends and about how you can leverage them to scale your private label offerings, download our new e-book: How to Leverage the Top Two Trends in Private Label Food and Beverage. 

Download the E-Book Today

How to Leverage the Top Two Trends in Private Label Food and Beverage