BLUE Gives You Solutions
Today’s marketplace puts enormous pressure on product copy. Brand extensions create multiple packaging versions. E-commerce requires mountains of movable text. And government regulations demand legally precise information on ingredients and performance. The potential for costly delays and errors is ever-present. BLUE™ content management and automation technology has solutions to each of these challenges.
BLUE Gives You Agility
Create and validate a single piece of copy. Generate and approve definitive versions for additional applications. Deploy it dynamically across digital artwork for packaging, collateral, online and other media. Be certain that approved changes to the original asset are executed correctly and automatically to each of its “offspring.” Greatly reduce updating and proofreading effort. This is the intuitive power of BLUE for copy content management and automation.
BLUE Gives You Certainty
BLUE establishes a “single source of truth” for copy and uses XML to deploy it where you specify. This greatly reduces the potential for human error at the creative, production and print-preparation stages. And this certainty applies across SKUs, languages, geographies, etc. In addition, BLUE enables side-by-side viewing of copy, full audit trails of changes, and full regulatory compliance.