We’re thrilled to announce a new partnership that enables BLUE to take a big step forward!
As you may know, BLUE was created by packaging design professionals as a technology product of SGK, a leader in brand development for six decades. And now a new transaction has made Diversis, a California-based private equity firm, the majority owner of BLUE, with SGK a partner with a minority share.
This partnership will nourish and extend our platform as a gold standard for packaging supply chain. Moving forward, BLUE will continue to operate within the marketing eco-system to help global CPG, Retail and Life Sciences companies accelerate brand performance by delivering visibility, transparency and insight into the business processes that drive the execution and management of brands efficiently across media worldwide.
Our global teams will stay committed to enabling brand owners in highly regulated industries to adhere and adapt to FDA, EMEA and other government regulations regarding audits, system validations, audit trails, electronic signatures and documentation.
The people, the BLUE team will remain the same, but this investment gives us a refreshed level of confidence and commitment to excelling more quickly and nimbly in the marketplace.
