Your company’s digital assets are a crucial part of your business. Each one costs time and money to make, and is a hard-working part of your brand identity. And digital assets can have a long lifespan. They can be used and reused any number of times on packages, labels, advertising, point of ... Read More
By
Matt Gordon on June 14, 2016
With the increasing rate at which regulations have been changing, there is a good chance your company could be faced with mass packaging changes in short periods of time. If you find yourself in this position, here’s a great example to follow.
By
Admin on February 25, 2016
To drive efficiencies from the retail supply chain requires an improvement in the amount of control over the process, quality of communication between retailer and agencies and manufacturers, and insights that can be acted upon to produce more margin. The priority is to get a better perspective ...
By
Admin on December 8, 2015
The running back bursts through a hole in the defensive line, ball tucked tightly under his arm, the hash marks beginning to blur as he gains momentum. He sheds one tackle, then two, as his eyes gaze wildly at the end zone he sees that the path is obscured by defenders, but he remains determined to ...
By
Admin on August 4, 2015
For many brands, the package has taken on a new role, beyond just being a delivery device for the product or an alluring brand image on shelf. With renewed recent attention from regulatory entities in the United States and European Union, the package is increasingly being viewed and regulated as a ...
By
Admin on July 14, 2014
In the past, packaging hasn’t been as helpful as it could be in keeping consumers informed about what’s in the foods they’re eating how it affects their nutrition. But that’s about to change with new labeling regulations already being implemented in Europe and coming soon the US. Since brands will ...
