Pharma companies who fail at the labeling process are at serious risk of failing as a company. Lost revenue from missed shipping deadlines are a tame example of the potential consequences of a flawed process. That’s because mislabeled pharma products are dangerous! They can lead to ... Read More
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Admin on December 2, 2015
Getting different results than the ones you’re used to usually requires some subversive thinking. While many people are comfortable with the status quo, those who excel are constantly looking for new ways to improve the way they go about doing things. Sometimes this results in changing the way ...
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Admin on September 18, 2014
Get ready to see just how powerful structured data can be for your company. In a new BrandSquare Live Session September 25, 2014 at 1 p.m. EDT, Stephen Kaufman, Chief Technology Officer of SGK, strips away the “IT speak” and shows you how structured data is opening up brand new possibilities for ...
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Admin on August 4, 2014
Packaging today has taken on a new role beyond simply being a delivery device for a company’s products. It has become a symbolic representation of a brand and it carries with it an increasingly important contract between a brand and its consumers. This consumer contract delivers nutrition facts and ...
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Admin on July 21, 2014
It’s not easy being a product package. There’s a lot of pressure to perform. You have to grab the attention of your consumers on the shelf and online. You have to convey a trusted brand name. And, you have to comply with stringent regulatory information. It’s can be like walking a tightrope – one ...
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Admin on February 6, 2014
The topic of regulatory compliance has become increasingly pressing for European manufacturers and retailers. With EU 1169/2011 looming (effective December 2014), you need to ensure your products meet food information regulations or risk putting your brand’s reputation and consumer trust in ...
