As we continue our reinvention process, we are happy to introduce a new identity of our very own that communicates our value as we help customers navigate the complex environments that their brands compete in everyday.
How did we come up with a new logo? We took a hard look at our identity, our reason for existence. (It was deep.) At our core, we provide value to our customers that our competition can’t match, and that value had to be conveyed in our new logo.
We provide our customers with accurate information: who approved which version when. Who noted which comments, when. How long a project took to complete. How long the current project will take based on our timeline and current status. This accuracy builds trust.
Customers come to us because they gain visibility with BLUE. They can easily access their precise information from a web browser on a desktop, laptop or mobile device, and see the current status of all projects.
With BLUE, executives can provide effective direction for the companies they lead. Access to real-time information helps them make well-informed, faster decisions about how to reallocate resources to relieve bottlenecks in their forecasted timeline.
We also wanted our logo to indicate speed, because our customers use BLUE to accelerate their processes so they don’t get held up by travel schedules, the routing of wet-signature forms, or an overbooked calendar.
Accuracy. Visibility. Direction. Speed. Our new symbol demonstrates these attributes, and we wear it proudly!
